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Number 1 Formula for the cover letter!

The formula to write the cover letter is to catch the attention of the hiring manager who hires to solve their pain and address what you are not able to add to the Resume. Most hiring managers and recruiters can smell a cover letter that is robotic and full of the copied template. The main reason your cover letter ends up in the trash is due to the boring " To whom it may concern" template.

Storytelling is an art and if it is authentic, your cover letter will add value as long as you meet the requirement of the job. Each cover letter needs to be customized. The first step is to apply only when you qualify or start building a network to go through the back door. A bad cover letter highlights your need not the company's needs and it is irrelevant to the job descriptions.

cover letter with the story is a game changer

We have been taught from our school days on writing essays but not how to write resumes. The cover letter doesn't need to follow a specific format. You could be creative and tell stories. Stand out with the cover letter if Resume writing is not your strength. Everyone wrote essays back in the day, try using a few tips from the past and use the unique technique in the cover letter to impress the hiring manager. The cover letter is only the place where you could show the brand with stories and add pieces you can't add to your Resume. Examples such as gaps, pivoting, job-hopping etc.

  • Do you want to be different why follow the crowd?

  • Do you want that dream role?

  • Do something that people don't do!

  • A cover letter is an extra piece of marketing material so why would want to leave it out?

  • You can address any missing details on a resume on the cover letter i.e. gaps, career pivot, certifications currently enrolled in etc.

  • Feel free to add recommendations, testimonials, performance review feedback etc as a quote.

  • Add missing information on the resume such as career break/ employment break

  • A cover letter is your story which you can't highlight in the resume section.

  • Nobody in real life talks like a resume but you can shine through the cover letter. The sky is the limit, be creative!

  • Ditch the template, and bring your story and brand to the cover letter.

Steps of cover letter

  1. Get an official email only used for jobs application or a professional email with your full name.

  2. Email subject line: your name, title you are applying for, date of posting/job number/ attn to the job poster/ hiring manager

  3. Don't know the email of the hiring manager or look who posted the job on LinkedIn? Reach out to mutual connections or people within the organization/department. Try

  4. Most government/ public sectors warrant a cover letter, you must follow instructions.

  5. Following the company's request based on the application, instructions to send a cover letter could be in email or attached.

  6. Greet them right, and address them with their name if you can. Find the information! (To whom it may concern the type of cover letter needs to be in recycle bin now! )

  7. Where did you find the job posting? is it online? is it a referral?

  8. If you are referred, then drop their name to score brownie points.

  9. Research the company, especially the mission, values, and awards.

  10. Start with the story of why you chose the career and industry. This is where you got to have them at hello, your story that connects the dot. Your why is important to connect with the hiring manager emotionally.

  11. Focus on what you have, not on what you don't have.

  12. Address the gap or career pivot, missing certifications etc.

  13. Include a branding statement that should include the years of experience, and the pain you could solve based on the job description or your research. Provide at least two pieces of evidence of your accomplishments with data.

  14. Use the industry lingoes that the company uses within the department.

  15. Talk about the recent pain the industry is dealing with and how you have provided solutions in the past.

  16. Select an appropriate formal closing: best regards, Sincerely, or Thank you.

  17. Sign off with your name, contact phone number, email, and LinkedIn profile UR ( customize your LinkedIn profile).

  18. Attach your resume and a cover letter or use the body of an email as a cover letter.

  19. Close it with the call to action- i.e. interview or you are looking forward to talking soon.

  20. Add P.S on the end to get an attention

Tip: follow up after you send your resume in a week.

Cover letter email sample

Sales Associate

(Please note each cover letter is different and the real cover letter may not be in the same order/ format outlined in the example below).

A customized cover letter strategy is covered under our One Size Doesn't Fit All Package.

Hello xxx,

As an introvert, 5 years ago, I accidentally chose the sales field just to pay for my tuition fees. Facing rejection shattered my confidence and I almost gave up. One day, I developed a sales framework and started testing it out. I ditched what other salespeople were doing on outbound sales. That is when I discovered how to have a high conversion with listening skills which is a strength for an introvert. The 80/20 rule on sale calls works like a charm!

No one should have buyer's remorse.

I learnt that sales are about impacting 3 key contributors where everyone wins i.e. customers, employees, and the company which is exactly what your mission outlines.

I have been an award-winning Outbound Sales Associate consistently in each role by using a similar framework for the last 10 years. Your posting for an Outbound Sales Associate on the xxxx caught my attention immediately as your company thrives on service excellence with numerous awards such as xxx. As an Outbound Sales Associate with 5 years of experience working in a fast-paced service, I would bring higher customer satisfaction to your team by meeting KPIs. Recently, I contributed to:

  • Exceeded the assigned target by 30% during the off-peak period by developing the new script.

  • Increased customer acquisition by 20% with a specific follow-up framework.

  • Increased First Call Resolution (FCR) from 60% to 80%

I look forward to the prospect of learning more about this role and discussing how I can assist your team at xxxxx.

Please find the attached resume in an email.


Your name


Phone number

LinkedIn URL

Enclosure: Resume (for email, you could simply write please find the attached resume in an email before the signature, instead of using Enclosure at the end)

(An enclosure in a cover letter is a list of any additional documents you've included in your application. Typical enclosure documents include a Resume, letters of recommendation, certificates, and written tests associated with the job application.)

P:S- I was looking at your current outbound promotion on xxx product, I have a couple of ideas on a few outbound sales campaigns on how to increase conversion within 1 month. I am looking forward to discussing this during the interview.

Are you tired of sending out countless resumes without getting any responses?

Sweta Regmi is a hiring manager from award-winning companies turned into Founder and CEO at Teachndo, a Certified Career & Résumé Strategist.Sweta Regmi is a globally recognized top career expert, speaker, and LinkedIn Top Community Voice for Career Development, Job Search Strategies, Personal Branding, Public Speaking, Resume Writing, and Interviewing with over a decade of experience empowering career professionals. Sweta's insights are featured in CBC National News Prime Time & Local, Global National News Top Story & Global Local News, CNBC, Wall Street Journal, HuffPost, CTV News, City News, FOX 26 News, Daily Mail, BNN Bloomberg, 5 times in Globe and Mail, Yahoo News, National Post, MSN,, FORBES, Toronto Sun, 80+ times in LinkedIn News, LinkedIn Hello Monday award-winning podcast, LinkedIn Creators, Indeed, Employment services, Top Colleges and Universities, Career Conferences, Leadership Conferences, and 100+Top media outlets have widely recognized Regmi's expertise, see here. Regmi has also partnered with leading brands and organizations to elevate and spearhead career strategies, career sites, and outplacement and establish non-profit employment services partnerships. Her RBC Canadian Women Entrepreneur Awards nomination by Women of Influence in 2022 and 2023 further demonstrates her success as a recognized career expert in Canada. Regmi is also the Amazon Best Seller of 21 Resilient Women: Stories of Courage, Growth, and Transformation. The book has been recognized by libraries, ministers and MPs in Canada.

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