Best 40+LinkedIn Profile Tips for Job Seekers!

Updated: Jan 28

Top 40 Things Every Job-Seeker Should Be Doing On LinkedIn


Don’t miss out on the complete LinkedIn guide with examples on the video after reading this blog.


Click on a video tutorial for a full list of recommendations with the screenshot of #linkedIn recommendations. Need help with LinkedIn Optimization? Contact us!


For jobseekers – According to one estimate based on worldwide figures, 122 million users got job interviews via LinkedIn, and 35 million were hired by a LinkedIn online connection. ( Source Wikipedia)


Headline- attract employers and recruiters with the right keywords. Target future job titles and write accomplishment statements. There is a character limit so be concise.

About– put the most important part here, This part should tell employers why they want to read more. Hook them to see more. Then write accomplishment stories.


All-star profile

When you reach an All-Star rating, that means your profile is optimized for success but doesn’t guarantee you will be found by employers. According to LinkedIn, profiles with an All-Star rating are 27 times more likely to be found in recruiter searches.


How To achieve All-Star status


You must have at least 5 skills listed. LinkedIn allows you to add up to 50 skills in this section. The more skills and endorsements you list the more likely you will show up in LinkedIn searches for particular skills.


Customize our LinkedIn URL for resume

Avoid numbers at the end of your name. If you have a common name then you need to make your URL unique. Tips, add dash or period within your name. Feel free to add your credentials (MBA, PMP, etc)


Recommendation- request for recommendation from your previous boss, teammates, or clients. One of the validations of your brand is a digital recommendation!


Avoid actively seeking to look for opportunities (ONO) on your headline as that unemployment is not your goal.

Your headline is crucial to attracting employers, why should they hire you?


Here is how you update #ONO on LinkedIn

Company search with keywords which are the title and top skills. You will not show up on their list by looking for a job title. Target the right keywords. Refresh weekly or whenever you want, there is no limit. You could check if your keywords are the right ones. (check the video on how to update unemployment)


How to update unemployment on LinkedIn?

Add a current title and don’t leave it blank. In order to show up in the ongoing search list, you need to have the currently worked section updated. Add the title you are targeting with keywords. (check screenshot on the video)


How to Organize Your Skills in LinkedIn

(Check the video for external sites to locate which job title requires what kind of skills)

  1. When was the last time you checked your top skills?

  2. Take a look at the skills for the job you are targeting.

  3. Revisit and reorder your skills.

  4. Recruiters use keyword skills to find you. What are your top skills?

  5. Create a list of the skills for targeted jobs. LinkedIn lets you have 50 skills!

  6. Choose relevant skills for the job you have or targeted job. Ditch unwarranted skills, it will otherwise confuse recruiters

  7. Tip- find people with the same titles and see what are their top skills?

  8. Keep the 3 most significant skills at the top.

  9. Periodically rotate those top 3 Skills to increase the number of Endorsements.

  10. Ask for endorsements from highly skilled in that area.


This is how recruiters are searching for you on LinkedIn.


Optimize your Linkedin

✓ Your name should match the resume.

Don’t confuse recruiters with multiple names.

✓ LinkedIn allows you to use 120 (mobile) - 220 (desktop) characters for your Headline use it to your advantage!

✓ Place Industry jargon under your headlines. Add professional background picture.

✓ Target the right titles based on the job search. For example- a Sales Coach could be used as a Sales Manager or a Sales Leader.

✓ Add certifications beside your name and under education too, recruiters search by designation, certification as keywords.

✓ Update location, if you are moving soon add a future address to show up in search. Add willing to relocate.

✓ Avoid full address for privacy, city, and province will work. Don’t be generic such as “Canada”. They are looking for local. Try GTA instead of a specific location” Toronto”. USe career interest with multiple locations.

✓ There is no need to list months under professional experience unless it is less than a year.

✓ List parent company – example- Tangerine (owned by Bank of Nova Scotia ). Tangerine (previously ING DIRECT)


Tips: Join the specific Linkedin group related to your line of business.

For tips on networking on how to reach out to hiring managers on LinkedIn. Check this blog later for multiple sample scripts. Need help with networking tips?

Want us to review your LinkedIn Profile? or Sign up for our customized live online session then contact us!


#networking #BestadviceforLinkedIn #toplinkedintips #LinkedInoptimization #linkedInprofiletips #linkedIn

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