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The Four "P's" of Personal Branding

4 P's of Personal Branding on the video


Personal branding starts at perception before you open your mouth to speak. From facial expressions, tone, body language, and many other non-verbal aspects make the first impressions. When we tried to look at the stat how long it takes to make that first impression the stat was anywhere from 7secs to 30 secs. Personal branding is not about your title but is about the impact you make with that title.


Being aware of your strength and weakness is the initial step before building the brand. Start reaching out to the networks and ask for feedback. Do the SWOT on yourself. Work on the area of opportunities that could be a potential hurdle down in the road. For this exercise, you need the people's survey to help you out. Listen to what they say and have an action plan.


When someone googles you what do they find out? is your branding clear? are you consistent? are you searchable on the first/ second page?. Start writing content on social media which gives value. People need to see you as an expert. Gone are those days when branding only stayed on the business card. You need to have a digital footprint. People need to find you easily on social media and google. Optimize your profile for recruiters if you are a job seeker.

Personal story with passion

Your why is important with the authentic story others could relate to. Showcase how you overcame the gaps and used them against all the odds. How did you identify the problem and solve it? Do you have a passion for what you do?. Provide the evidence/ accomplishments.

Check out the video below to learn in-depth details on P's of Personal branding and how you could work on developing personal branding to attract who you want to attract.

The last time we all heard about Personal Branding was in textbooks, right?

Why are we clueless after graduation when it comes to applying branding strategy in our own life?

Colleges and universities taught us a textbook version of branding but failed to teach us how to apply branding strategy as career professionals.

  • Why are you unique?

  • What is your niche?

  • Who is your audience?

  • When you are not in the room, what do people say about you?

  • Your footprints left behind impact you to deliver the task or value.

  • Sometimes personal branding could be your stories of failures that inspired other people.

  • Everyone has personal branding, it is just a matter of reflecting on your strength & weaknesses.

For jobseekers

  • Research the pain you could solve for your targeted title.

  • Research on current ongoing hot buttons such as “COVID-19."

  • Employers are shifting the gear to the new world to cope with a challenge.

  • How can you solve their needs?

  • Provide solutions to your future boss's pain. Everyone complains about the problem, be a solution to your future boss when targeting a specific role.

  • Start writing and talking 24/7 about your niche and what you offer that others can’t.

  • Employers hire because you are not like other job seekers.

  • Be everywhere in social media where you're targeted employers are!

  • Be the same person everywhere on social media.

  • Keep talking about your niche

  • Personal branding takes time, it takes months of consistency. There is no success overnight.

  • It takes years to build a personal brand and second to lose the brand.

  • Slow and steady will win the race, be patient.

  • Show up and just write on things that matter to your future employers.

  • Samples of networking templates when reaching out to networks

Visit our job search blog for job search career advice

What is not Personal Branding?

Not your “title”

Not your “job”

Not “what you do”

Not “Marketing”

Not “publicity”

Not “Bragging or boasting about you”

If you ever get laid-off/fired, what would people say about you without the title?

Write down the top 3 accomplishments/ skills and start building the brand by offering the solutions to the targeted market.

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