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The Four "P's" of Personal Branding



4 P's of Personal Branding on the video



Perception


Personal branding starts at perception before you open your mouth to speak. From facial expressions, tone, body language, and many other non-verbal aspects make the first impressions. When we tried to look at the stat how long it takes to make that first impression the stat was anywhere from 7secs to 30 secs. Personal branding is not about your title but is about the impact you make with that title.


People


Being aware of your strength and weakness is the initial step before building the brand. Start reaching out to the networks and ask for feedback. Do the SWOT on yourself. Work on the area of opportunities that could be a potential hurdle down in the road. For this exercise, you need the people's survey to help you out. Listen to what they say and have an action plan.



Presence


When someone googles you what do they find out? is your branding clear? are you consistent? are you searchable on the first/ second page?. Start writing content on social media which gives value. People need to see you as an expert. Gone are those days when branding only stayed on the business card. You need to have a digital footprint. People need to find you easily on social media and google. Optimize your profile for recruiters if you are a job seeker.



Personal story with passion


Your why is important with the authentic story others could relate to. Showcase how you overcame the gaps and used them against all the odds. How did you identify the problem and solve it? Do you have a passion for what you do?. Provide the evidence/ accomplishments.